As the Cannes Lions International Festival of Creativity evolves, it has come to recognize and celebrate the nuanced world of B2B marketing. This year, they introduced the prestigious Creative B2B Lions, shining a light on transformative creativity tailored for professionals and businesses.
If you’ve been crafting innovative B2B campaigns throughout the year and are considering showcasing them to the world through the Cannes Lions awards, you’re in the right place. We’ve delved into the numbers, studied the winners, and deciphered the criteria to give you a comprehensive view of where the benchmark stands.
Key takeaways from Cannes' Creative B2B Lions 2022:
Shortlisted Entries: From a global collection, 25 unique campaigns earned a spot on the 36-entries-long shortlist, representing 15 countries.
Trophy Winners: A competitive tally of 14 trophies were distributed between 11 campaigns – encompassing 1 Grand Prix, 3 Gold, 4 Silver, and 6 Bronze.
US Domination: It’s noteworthy that half of these coveted trophies found their home in the US – including the Grand Prix.
And the winner is..
The epitome of success was embodied in the campaign “Speaking in Color” designed for Sherwin-Williams Coil Coatings. Spearheaded by the creative minds at Wunderman Thompson Minneapolis, this project garnered the Grand Prix in Brand Experience and a Silver Lion in Long-Term Brand Building. The campaign’s genius lay in developing a voice-activated AI system, tailored for architects, that translates voice commands into vibrant colors.
Yet, what are the Cannes B2B Lions truly seeking? An insight from the jury room reveals a simple yet profound truth: In the realm of B2B, just as with its B2C counterpart, “Creativity is king.”
For a more deeper exploration into the B2B Lions judges’ perspective and a closer look at other Gold-winning Creative B2B campaigns, delve into this detailed article.
Let’s Navigate Cannes Together! 🌟
Felt overshadowed in this year’s Cannes spotlight? Fret not! Our Awards Experts are here to assist. Whether you’re looking for comprehensive feedback or strategies to uplift your submission, we’re just a call away.
🏆 Exclusive Offer: Secure your spot for a free review call. Let’s identify where your submission might’ve missed the mark and strategize for a resounding success next year. Together, we’ll co-create Cannes magic!
By capitalizing on this inside scoop on the inaugural Creative B2B Lions and our expertise, you’ll be well-equipped to make a mark at the upcoming Cannes Lions International Festival of Creativity. Here’s to groundbreaking B2B campaigns and the relentless pursuit of creativity!
